How To Add Google Tag Manager To Wordpress
Are you lot looking to install Google Tag Manager in WordPress?
If you want to integrate various analytics and marketing services on your WordPress site, and then Google Tag Manager is a groovy tool yous can employ. It allows you to add together and update diverse tracking codes on your website easily.
However, Google Tag Managing director has a high learning curve. You'd take to spend some fourth dimension learning how to use the tool. That said, we'll as well comprehend an easier alternative that makes information technology super simple to set advanced tracking.
In this article, we'll testify you how to install Google Tag Manager in WordPress in the correct way.
MonsterInsights is the all-time WordPress Analytics plugin. Become it for free!
What Is Google Tag Manager?
Google Tag Manager is a free tag management tool by Google, which allows you to deploy and update different code snippets chosen 'tags' on your website.
Different tracking services similar Google Analytics, Adobe Analytics, Facebook Pixel, LinkedIn Insight, and advertising tools like Google Ads require y'all to add a few lines of JavaScript or HTML code to your website to integrate their services.
With Google Tag Manager, you tin can easily add and manage all these codes from a single interface without having to edit your website'southward code.
An Easier Style to Prepare Advanced Tracking
While Google Tag Manager is a powerful tool (and we'll talk about how to fix it upwardly in a moment), in that location'southward an easier alternative to setting upwards many of the tracking features you might use it for in WordPress.
With MonsterInsights, you can prepare advanced tracking and get features similar eCommerce tracking, link and button click tracking, form conversion tracking, and much more out of the box. Simply turn them on with a few clicks, rather than complicated Tag Manager setup.
We'll encompass both how to add Google Tag Manager in WordPress and prove you how MonsterInsights automates tracking. You can click the links beneath to jump alee to whatever department you're interested in:
- Set Up Google Tag Manager to WordPress
- Set Upward Advanced Tracking Using MonsterInsights (in a Couple Clicks)
Video Tutorial
Sentinel our video tutorial on setting up Google Tag Director, or read on below.
Set Up WordPress Google Tag Manager in iii Steps
To add together Google Tag Manager to WordPress, just follow these steps to get started.
Step one: Create Your Google Tag Manager Account
Starting time of all, you demand to visit the Google Tag Managing director website and then click the Sign-Upwardly button.
Next, y'all need to sign in with your Google account. One time done, you tin come across the Google Tag Manager's Create Account page. Click on the 'Create Account' push button to get started.
On the adjacent screen, you can add a new account. Enter your account proper name and choose a country in the Business relationship Setup box. You lot tin can apply your company proper name as your account name.
Next, you lot demand to ready your container. A container is the collection of tags, triggers, and all configurations installed on a website.
Y'all can enter your website name as your container name. Choose 'Spider web' under the Where to utilise container choice, and so click on the Create button.
At present you'll need to accept the Google Tag Manager Terms of Service Agreement to go along. Check the box side by side to 'I accept the Data Processing Terms equally required by GDPR.' at the bottom, and and then click the 'Yep' push button on the meridian correct corner.
If you desire to learn more about GDPR, become through our guide on GDPR and Google Analytics.
Upon accepting the terms of service, you'll see a new popup window announced on the screen with code snippets to install Google Tag Manager on your website.
There're two code snippets to be added to the header (inside <head > tag) and in the <body > section on your website.
Pace 2: Adding Google Tag Manager Code to WordPress
Login to your WordPress dashboard and and then install Insert Header and Footers plugin. Upon activation, get to Settings » Insert Headers and Footers page.
At present you lot can see ii boxes for adding header and footer lawmaking. Become back to your Google Tag Manager account and copy the lawmaking in the first box. Paste the lawmaking into the 'Scripts in Header' box.
Similarly, re-create the other code from your Tag Managing director account and insert that into the 'Scripts in Footer' box. The department will print scripts before the closing </body> tag.
While it's not right later the opening body tag (equally Google suggests), every bit long as the snippet is enclosed inside the <body>…</body> tag, it will be fine.
After that, don't forget to save your changes.
That's it! You've successfully installed Google Tag Manager on your WordPress site. Now you tin can use your Google Tag Managing director dashboard to install whatever tracking lawmaking to your WordPress website.
Pace 3: Add and Publish Tags in Your Tag Manager
Once you've installed Google Tag Manager on your website, you're ready to add code snippets (tags) provided by different tracking tools on your site.
Google Tag Manager supports over 50 tag types, including Google marketing products and other third-political party services. Plus, yous can also add custom HTML or JavaScript tags to your site using its interface.
Click on the 'New Tag' icon, and follow the steps to create your first tag.
For example, you tin can check out our full guide on installing Google Analytics in WordPress with Google Tag Manager.
You can now add different tags in your Google Tag Director container by post-obit the same process and integrating your WordPress site with various marketing and tracking tools.
Fix Up Avant-garde GTM Tracking Using MonsterInsights Instead
MonsterInsights is the best alternative to using Google Tag Manager. It's easier to use, and y'all don't have to spend several hours learning how to utilize Google Tag Manager.
Plus, there's no need to go through the lengthy process of setting up individual tags on your WordPress website. Not only that, but using MonsterInsights removes whatsoever hazard of making a mistake and messing upwardly tracking.
MonsterInsights provides advanced features out of the box. It also allows you to fix Google Analytics to a WordPress site without editing code.
And then what makes MonsterInsights a better culling to Tag Manager? Allow's look at some of the reasons why you should be using MonsterInsights instead.
1. Rail Link and Button Clicks Out of The Box
Google Analytics doesn't track link clicks or button clicks past default. You would have to manually set up tracking for each link and button using Google Tag Manager or adding a slice code to your website.
But with MonsterInsights, you tin track link clicks out of the box. There'south no need to set up additional tracking or editing code. Here are some of the things you can rails:
- Set upward affiliate link tracking to grow your revenue
- Meet which outbound links get the most clicks
- Find out whether people click on a mailto or telephone link
- Rails file downloads on your website
- Add call-to-action (CTA) button tracking to boost conversions
- Come across which products people buy a lot by tracking add-to-cart buttons
2. Ready Form Conversion Tracking
Now, if you have multiple forms on your website, like a contact us class or an order class, you'd want to come across how they're performing.
Usually, you would have to create tags to each form using Google Tag Director so that Google Analytics tin can track their functioning.
Simply MonsterInsights make this process super simple. All you take to do is install its Course addon, and the plugin volition automatically rails all types of WordPress.
And the best part is that y'all tin view their performance within the WordPress dashboard. Simply get to the Forms report and observe out the number of impressions, conversions, and conversion rates of all your forms.
You can too identify the source of your form conversions and see which channels help capture the near leads.
3. Rail eCommerce Operation in Just a Few Clicks
Another advantage of using MonsterInsights is that you can enable Ecommerce in just a few clicks and detect out how your online shop is performing.
Using the eCommerce addon, information technology'south very like shooting fish in a barrel to track revenue, conversion rate, popular products, conversion sources, and much more in Google Analytics.
It also helps in understanding the behavior of your customers. You tin see which pages they visit, which products they add to the cart and remove from the cart, and how much time they spend before completing a transaction.
4. Enable Roll Tracking without Coding
MonsterInsights also helps you runway the coil depth of your website. Scroll tracking shows how far people scroll your webpage.
It's an extremely useful metric to rail if you desire to boost conversions. For example, you can find out the average ringlet depth of your site and place call-to-action (CTA) in the correct place to go more clicks and sales.
You tin can cheque out our detailed comparison of MonsterInsights vs. Google Tag Manager for more details.
And that'due south it!
We hope this article helped you lot to learn how to install Google Tag Director in WordPress in the right way. You may as well want to see our guide on how to configure your WordPress website with Google Search Console.
And don't forget to follow us on Twitter, Facebook, and YouTube for more helpful marketing tips.
How To Add Google Tag Manager To Wordpress,
Source: https://www.monsterinsights.com/how-to-install-google-tag-manager-in-wordpress/
Posted by: taylorbeening.blogspot.com
0 Response to "How To Add Google Tag Manager To Wordpress"
Post a Comment